Hello, I’m Joel, an experienced London based designer – creating identities and art direction for brands, start-ups, institutions, organisations and agencies.
Travelling through Valsad, my family home town in the north western state of Gujarat, India, I stopped off at a run down old high street printing and copying shop. The place was piled high with boxes of copier paper, and ironically was heavy with the scent of burning incense. At the back of the shop I could just make out what looked like an old printing machine, it turned out to be an Original Heildelberg Platen. I was only going to be in Valsad for one more day but I really wanted to get something printed on this wonderful machine, communicating with the owner of the shop I managed to quickly look through some of the made up, used printing blocks he had stored up and he agreed to print up a sheet of some of them in one colour that day. Wonderful.